Smart Booking
Class schedules with filters for modality, instructor, and availability.
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Health & Lifestyle
Aether Wellness
A serene wellness brand with booking and membership flows — soft visuals, clear pathways, and a digital experience that feels like an exhale.
The Challenge
Calm brand, chaotic booking
Aether’s in-studio experience was peaceful — but online, clients juggled PDFs, Instagram DMs, and a clunky third-party scheduler. Memberships were hard to explain and even harder to purchase.
They needed one destination that felt aligned with the brand and made booking obvious.
The Solution
A membership-first wellness hub
We designed a soft, spacious site with class discovery, practitioner profiles, and frictionless booking. Membership tiers are presented visually so clients can compare and commit in minutes.
Content blocks support blogs, rituals, and studio stories — turning the site into a living extension of the brand’s community.
Membership Flows
Clear tier comparison and checkout designed for calm decision-making.
Brand Atmosphere
Typography, motion, and imagery that feel restorative — not clinical.
Results
More bookings, less back-and-forth
+91%Online bookings
+40%Memberships sold
-55%Admin scheduling time